Think Tank teamed up with our friends at Cossette to produce these two videos for EPRA – The Electronics Products Recycling Association. The objective was simple: to inform retailers and consumers about the problem and solutions for end of life electronics. And as a company who LOVES our electronics, this message kinda hit home.
The main goal was to present this information in a clear and informative way, while still keeping the viewer engaged and, of course, awake. For the consumer video we went with a more 3D animation based approach, creating a world that demonstrates the path of the recycled materials as literally as we could imagine. For the retailer, we approached it with a slightly more stylized 2D animated approach. Both has a different look and feel, but definitely exist within the same branding world. Success!
Both videos currently live on the EPRA website: www.eprassociation.ca.